- Carolina Dentistry
Introducing a high-quality dental care with a touch of Southern hospitality
Carolina Dentistry is a well-established practice with a long history in downtown Columbia, SC, but now with a new face and new name, we had to introduce the world to the new and improved dental practice.
The Challenge
Announce to the world the change in ownership and introduce the new branding.
Dr. Antley came to us because she had recently bought out the dental office from the recent owner and fellow dentist. The Trevett's team developed a brand for her to help her stick out in the overly saturated market of dentistry.
After developing the brand, we went to work coming up with a strategy to translate the new brand into a compelling web experience.
My role
UX/UI Designer and Information Architect
My role in this project was to discuss the client's goals for this website and design and develop a site that would suit her and her patient's needs.
approach
Research
The client pointed us to sites that she deemed successful. We used her favorite websites and researched local and national dental sites to come up with a plan.
Sitemapping
After research, I laid out a sitemap to discuss and make sure we were on the right path. There were slights changes, including adding a pay now option so patients can quickly pay their bills online.
Wireframing
The next step was to layout the unique templates that dictate the rhythm and flow of the website. The focus was on placing emphasis on ctas and making sure that patients could easily navigate this new site.
Style Tile
To make sure both the client and I were on the same page regarding look and feel, I laid out a style tile that highlighted major visual elements like color palettes, font choices, photography, and iconography. Once approved, we were able to jump into high-def mockups and prototypes.
Visual Design and Development
The site was quickly mocked up and developed within Elementor. Initially, I laid out the home page and got approval before moving on to the rest of the site. All that was left was to develop the site and focus on making it responsive and interactive.
Screen recording
Closing Thoughts
The client was thrilled with the new website and the process it took to develop it. She now has a unique, elegant brand and a website that can attract new users and, most importantly, new clients.
Scope
UX/UI
Information Architecture
Content Strategy
Wireframing and Prototyping
Visual Design
Responsive Design
Development
Front-End Development
Blog
Communication
Copywriting
Blog writing
Credits
Project Management
Johnnie Matthews
Dana Watkins
Front-End Development
Gary Mozingo
Copywriting
April Cassidy
Gary Mozingo
Gary Mozingo
Eryn Rolinson
Testing
Dana Watkins
Johnnie Matthews
Jesse Maloney
Ryan Menner
Gary Mozingo