Blythe Building Company is a local construction company that builds both custom homes and market homes.
The Challenge
Create a compelling website that can is found easily in an overly saturated market
The client came to us to significantly upgrade his website. It was outdated and hard to navigate. The worst part was it wasn't up to date with their latest work and didn't tell the user what their services were. In addition to rethinking their web presence, he needed a strategy to increase user views. The housing construction market is tough to crack.
My role
Designer
My role was to work with our SEO strategist, Johnnie, to develop a compelling web design that would highlight the right phrases, clarify calls to action, and layout copy in an easy to digest yet robust way. In addition to this, I designed social ads in conjunction with Johnnie to increase our client's business awareness.
Mobile screenshots
Closing Thoughts
We were able to bring results to our client: first page Google search results for several keywords in his targeted area; featured blogs on national websites, and an influx of new users and, most importantly, new construction projects.
Scope
UX/UI
Information Architecture
Content Strategy
Visual Design
Responsive Design
Development
Front-End Development
Blog
SEO Strategy
Copywriting
Blog writing
Credits
Project Management
Johnnie Matthews
Nathan Trevett
Front-End Development
Gary Mozingo
Copywriting
April Cassidy
Gary Mozingo
Design
Gary Mozingo
SEO
Johnnie Matthews
Testing
Johnnie Matthews
Gary Mozingo